While at Big Fish Games, I had the opportunity to work with Disney in making marketing assets for the Toy Story Drop game. During this time, I created assets for the game's social pages, website landing page, in-game marketing, partner advertising, and more. I worked with assets provided to us by Disney, in addition to creating my own illustrative assets to make fun and enticing marketing that fit the Toy Story brand.
Anniversary Announcement Image
1 Year Anniversary promotional image (used across social media and advertising platforms). I worked with Toy Story 4 character assets and combined them with original assets that I digitally painted (cake and balloons) to create a festive image that fit with the Toy Story brand. Assets were reviewed and approved by Disney.
Toy Story Drop Website
As a senior designer, I was tasked with designing the landing page / home page for the launch of Toy Story Drop. I worked with a combination of game assets, official Toy Story Drop character assets, and some elements of my own creation to make a website that represented the fun and nostalgia of the game and Toy Story brand. The final website incorporated a video header and some interactive elements and parallaxing backgrounds. Separate versions were designed for desktop and mobile. Assets were reviewed and approved by Disney.
Social Media Assets
I also designed many assets for the Toy Story Drop! Social media accounts. This include graphics like phone wallpapers for "Wallpaper Wednesday," marketing for player pre-registration before game launch, world wide launch graphics, holiday and event assets, and more. All of which required working within Disney's parameters, using officially licensed Toy Story character assets blended with game assets and some illustrative and graphic elements created for these posts. Assets were reviewed and approved by Disney.
